NewEdge Door

A TV commercial for NewEdge, “NewEdge Door” gives the product a close, angled treatment. The door surface, handle and locking components occupy the image against a dark background. Contrasting textures and highlights separate the hardware from the surrounding panel.

The tight composition concentrates on the physical details of the door rather than a wider room setting. A relevant reference for brands considering a product commercial where form, surface and hardware need to be visible together.