KWSP · Launch gimmick
Belanjawanku
Launch gimmick for KWSP: Belanjawanku.
A launch-gimmick production for KWSP, “Belanjawanku” puts a smartphone at the centre of an illustrated scene. The screen carries the Belanjawanku name, surrounded by a cup, writing tools and stationery-like shapes. A light background leaves the central device easy to distinguish.
The arrangement combines a digital screen with familiar everyday objects in a clear graphic composition. A useful reference for organisations considering animation for a launch moment, particularly where a digital product needs a recognisable visual setting.
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